CJ OnStyle to Exclusively Sell Limited Edition 'Ubikang', European Royal Niche Perfume

Ubikang X Fortnum & Mason's 'Jardin Anglais'.

[Asia Economy Reporter Jeon Jinyoung] CJ OnStyle announced on the 24th that it will exclusively sell the limited edition "Fortnum & Mason Special Edition" from the French niche perfume brand "Houbigant." This rare perfume, with a limited annual production, can only be found at the Fortnum & Mason department store in Piccadilly, London, UK, and on CJ OnStyle worldwide.

Houbigant is known as the oldest existing perfume brand and was widely loved by 19th-century European royalty, including Marie Antoinette, Queen Victoria, and Josephine. The "Fortnum & Mason Special Edition," which will be sold only once this year at 11:55 PM on the 25th, is a monumental product born from the collaboration between Houbigant, a royal heritage brand that has received numerous Royal Warrants (official UK royal certification marks), and Fortnum & Mason. This is the first-ever collaboration in Houbigant's history, featuring packaging engraved with the unique symbol of Fortnum & Mason, which pioneered the British afternoon tea culture.

Each fragrance is named to express respect and admiration for Queen Elizabeth II and the British royal family, enhancing its symbolism as a royal heritage brand perfume. The two sophisticated scents are "Jardin Anglais," meaning British garden, and "Royaum Imperial," meaning royal empire. Jardin Anglais is a floral woody musk scent using rose, evoking the feeling of strolling through a spring garden. Royaum Imperial is a citrus woody scent combining unique aromas such as earth and mugwort with fresh citrus, creating a sensual and refined atmosphere. These will be sold at a special price available only during the broadcast.

CJ OnStyle has been expanding its niche perfume (premium perfume) sales since last year in response to the steadily increasing demand after COVID-19, achieving significant results. Given the importance of olfactory experience in perfume products, it is unusual for high-end perfumes to be featured on TV home shopping. However, with prolonged mask-wearing, more customers are expressing their individuality through scent rather than color cosmetics. CJ OnStyle achieved sales of 2.2 billion KRW last year through collaboration with Houbigant.

Kim Nyeongkyung, head of CJ OnStyle's Beauty Business Team, said, "Niche perfumes have a long history compared to regular perfumes and are highly valued by customers for their unique scents and packaging," adding, "We plan to continue specially sourcing and presenting hard-to-find products like Houbigant in the future."

This content was produced with the assistance of AI translation services.