LG Electronics Partners with Ottogi for Cooking Classes... Premium Kitchen Appliance Marketing

Cooking Class Using LG Premium Kitchen Appliances Held at Okitchen Studio in Nonhyeon-dong

LG Electronics is conducting a cooking class from the 23rd at O'Kitchen Studio located in Gangnam-gu, Seoul, in collaboration with food specialist Ottogi, where special dishes are prepared using LG premium kitchen appliances. Chef Kim Moa (left) from the restaurant 'Comme Moi' is cooking using the LG DIOS induction electric range.

[Asia Economy Reporter Sunmi Park] LG Electronics is conducting joint marketing with food specialist Ottogi to promote the differentiated value of LG premium kitchen appliances.

On the 24th, LG Electronics announced that it will hold cooking classes at Ottogi's O'Kitchen Studio located in Nonhyeon-dong, Gangnam-gu, Seoul, where participants can create special dishes using LG premium kitchen appliances. Participants can make various dishes using LG DIOS microwave ovens, dishwashers, induction cooktops, and PuriCare water purifiers.

The first class held the previous day was led by Chef Kim Moa of the restaurant 'Comme Moi,' selected in the Michelin Guide Seoul 2022. Customers participated in a special session titled 'My First French Cooking,' where they prepared French home-style dishes such as vegetable stew ratatouille and chicken dish pleroti using the LG DIOS microwave oven and induction cooktop.

The two companies plan to continuously operate various cooking classes using the best kitchen appliances in special spaces such as ▲ Specialty Kitchen with star chefs ▲ Online participation kitchen for customers called 'Orenman Kitchen' ▲ Mate Kitchen to enjoy with friends, lovers, and family.

Customers who wish to participate in the cooking classes can apply through the O'Kitchen Studio Instagram. Participants will be selected by lottery.

Since last year, LG Electronics has been collaborating with ABC Cooking Studio and CJ The Kitchen to conduct various online and offline cooking classes. By adding the O'Kitchen Studio cooking classes this time, they are increasing opportunities for customers to experience premium appliances firsthand while cooking.

Yoon Sung-il, Head of Kitchen Appliance Marketing at LG Electronics Korea Sales Division, said, "We will continue various marketing activities so that more customers can experience the performance and convenience of LG premium kitchen appliances while learning wonderful cooking."

This content was produced with the assistance of AI translation services.