Mobile Advertising Platform 'AdX' Achieves 55 Billion KRW in Revenue Last Year
Annual Growth Rate of 95%... Total Sales Increased by Over 25 Billion KRW Compared to Last Year
[Asia Economy Reporter Kim Cheol-hyun] AdX, a mobile advertising platform operated by CEO Kang Yul-bin, announced on the 23rd that it surpassed total sales of 55 billion KRW last year. This represents an 83% increase compared to the 30.1 billion KRW in sales achieved in 2020.
Founded in October 2016, AdX operates mobile app services that provide advertisements and a revenue optimization platform. Through its proprietary algorithm, it manages various advertising networks of its partners and offers all services necessary for mobile ad monetization in a one-stop manner.
Based on this, AdX recorded sales of 3.8 billion KRW starting from the year following its establishment in 2017, achieving an average annual growth rate close to 95%. Last year, sales increased by more than 25 billion KRW compared to the previous year, and operating profit also rose by 213% year-on-year to reach 16 billion KRW.
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Currently, AdX has partnerships with over 110 companies including Kakao Games, Com2uS, Hancom, and KT, providing its services. Kang Yul-bin, CEO of AdX, stated, "We started as a service to maximize customers' revenue and are expanding into services that also reduce customers' costs," adding, "We will do our best to contribute to the ecosystem of mobile app developers."
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