From Sweetmato to Daejeo Tomato: Lotte Mart Launches Unique Tomato Promotion

Spring Diet Trend... Sweet and Low-Calorie 'Dan-Jjan Tomato' Popular
Lotte Mart Holds Special Tomato Exhibition from 24th to 30th

Models are introducing the 'Unique Tomato Special Exhibition' held at Lotte Mart from the 24th to the 30th.

[Asia Economy Reporter Yuri Kim] Lotte Mart announced on the 23rd that it will hold a 'Unique Tomato Special Exhibition' from the 24th to the 30th.

As a representative product, the new variety snack mini tomato 'Sweetel Tomato,' which is easy to enjoy without a stem, will be sold at a 20% discounted price. They also introduced the 'Daechu Bangul Sweetmato,' which boasts a sweet taste infused with stevia, and the 'Daejeo Jjapjjali Tomato,' a rare variety produced only in Daejeo-dong, Busan, and available only in early spring.

Lotte Mart also prepared the domestic new variety 'Matjaengi Mini Tomato,' which can only be found at Lotte Mart. Unlike the stevia tomato, 'Matjaengi Mini Tomato' is a product that naturally increases sweetness through the 'dry farming method.' It is cultivated in sandy soil rather than typical clay soil, reducing water input by 30% compared to conventional farming methods, resulting in a chewy texture and higher sweetness.

In addition, you can also find the 'Sweet Tango Tomato,' characterized by a sweet finish following a strong acidity. Due to last year's complete sell-out, it will be re-operated from the end of March to June this year at selected stores. During the event period, unique tomatoes will be sold nationwide at Lotte Mart stores and on the Lotte Mart Mall within Lotte ON.

Meanwhile, Lotte Mart is expanding the introduction of unique varieties, noting the increasing number of consumers seeking new fruits and vegetables. In particular, for tomatoes, in addition to traditional varieties such as cherry and fully ripe tomatoes, they sell 15 different unique tomato varieties. Collaborating with famous foreign seed companies, they are also continuously conducting K-variety projects such as 'Color Daechu Bangul Tomato' and 'Sanji Dduksim Jangseong Organic Farmer's Cocktail Tomato' to promote the development of new domestic varieties.

Lee Seung-han, the product planner (MD) for the unique tomato special exhibition at Lotte Mart's fruit team, said, "Consumers preparing for spring diets are increasing with unique tomatoes that are low in calories but have sweet and salty flavors," adding, "We will continue to quickly identify customer demand for new varieties and make it easier to access more diverse and delicious unique fruits."

This content was produced with the assistance of AI translation services.