Samsung Electronics 2022 Neo QLED 8K TV... Official Launch on the 22nd

From 'Neo QLED' to Lifestyle TV

[Asia Economy Reporter Jin-ho Kim] Samsung Electronics officially launches its entire 2022 TV lineup, from ‘Neo QLED’ to lifestyle TVs, in the domestic market on the 22nd.

Samsung Electronics announced that it has strengthened its Neo QLED 8K and ultra-large TV lineup of 75 inches and above to expand the premium TV market this year. Neo QLED, which leads the premium TV market, consists of a total of 21 models, all released in 8K and 4K resolutions.

The 8K products include 7 models across 3 series (QNB900, QNB800, QNB700) and 3 sizes (85, 75, 65 inches). The retail price for the top-tier product (QNB900) featuring the ‘Infinite’ design is ▲ 18.4 million KRW for the 85-inch model and ▲ 12.9 million KRW for the 75-inch model.

The 4K products include 14 models across 3 series (QNB95, QNB90, QNB85) and 6 sizes (85, 75, 65, 55, 50, 43 inches). The retail price for the QNB95 series is ▲ 9.99 million KRW for the 85-inch model, ▲ 6.89 million KRW for the 75-inch model, and ▲ 4.89 million KRW for the 65-inch model.

The 2022 Neo QLED offers the best screen experience with ▲ an evolved ‘Neo Quantum Processor’ and new picture quality technology ▲ a richer sound system ▲ and enhanced Smart Hub functionality.

In particular, the 2022 Neo QLED 8K significantly improves the light source processing level of the ‘Quantum mini LED,’ adjusting brightness in 16,384 steps?four times the previous 4,096 steps (12-bit → 14-bit)?to deliver more accurate color expression and black detail. The Neo Quantum Processor increases the number of AI neural networks analyzing each scene from 16 to 20, enhancing the depth and vividness of the video.

The ‘QLED’ lineup, including lifestyle TVs, is also newly introduced to reflect diverse consumer preferences. The QLED 4K lineup consists of 16 models across 3 series (QB80, QB70, QB60) and 7 sizes (85, 75, 65, 60, 55, 50, 43 inches). The retail price for the QB80 series is ▲ 6.69 million KRW for the 85-inch model, ▲ 4.89 million KRW for the 75-inch model, and ▲ 3.09 million KRW for the 65-inch model.

The lifestyle TV ‘The Frame’ is released in 7 models ranging from 32 to 85 inches, and ‘The Serif’ in 4 models from 43 to 65 inches. The retail prices are ▲ 6.69 million KRW for The Frame 85-inch, ▲ 3.04 million KRW for The Serif 65-inch, and ▲ 1.79 million KRW for The Sero 43-inch.

The 2022 models of The Frame, The Serif, and The Sero newly apply the ‘Matte Display,’ which reduces light reflection to allow clear picture quality even under bright lighting or midday sun. The Matte Display, combined with the ‘Eye Comfort mode’ that automatically detects ambient brightness and blocks blue light, provides a more comfortable viewing experience.

Samsung Electronics expanded its lifestyle TV lineup to six product families with the launch of the portable screen ‘The Freestyle’ in January this year and continues to introduce various products to meet rapidly changing consumer demands.

Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, “This year, we will make greater efforts to provide the best screen experience centered on Neo QLED, the representative of premium TVs, with next-level picture quality, evolved sound, and smart functions supporting diverse home lifestyles.”

Meanwhile, Samsung Electronics is conducting a 2022 Neo QLED launch promotion until the end of April in conjunction with the official launch of the new TV products. Customers who purchase Neo QLED 8K during the event period will receive discounts worth up to 2 million KRW and an opportunity to purchase a premium soundbar (HW-Q800A) with an additional 200,000 KRW. Subscription packages for various OTT services such as TVING, SPO TV, and Watcha are also provided to enjoy diverse content.

This content was produced with the assistance of AI translation services.