HiteJinro Introduces Eco-Friendly Tote Bag 'Terra X Qcleaf Upcycling Bag'

[Asia Economy Reporter Song Seung-yoon] HiteJinro announced on the 22nd that it will collaborate with Korea's representative upcycling brand 'Qcleaf' to launch the ‘Terra X Qcleaf Upcycling Bag’.

HiteJinro has been exploring ways to increase the value of reuse by recycling the malt sack called ‘ton bag,’ which contained Terra's main ingredient, '100% Australian pure malt.' After completing the production process, the ton bags were sorted and collected, and in January of this year, a business agreement was signed with Qcleaf to produce upcycling bags through an eco-friendly process.

The package features illustrations of malt and kangaroos symbolizing Terra's 100% Australian pure malt, along with labels inside and outside the bag that depict the process of rebirth from ton bag to bag. It is characterized by being lightweight yet sturdy enough to carry two packs of eight cans of Terra beer.

Starting in April, HiteJinro plans to give away the product on a first-come, first-served basis to consumers who purchase Terra at major large supermarkets in the metropolitan area. Some will also be donated to participants in the ‘Beautiful Forest Creation Project,’ conducted in collaboration with Beautiful Store.

Seong-taek Oh, Executive Director of HiteJinro Marketing Office, said, "This product was planned to provide a consumer experience focused on Terra's essence of ‘purity.’ We will strive to strengthen eco-friendly activities throughout all processes from product production to consumer consumption so that the pure lager Terra can have a positive influence."

This content was produced with the assistance of AI translation services.