Primera, Actor Gu Gyo-hwan and the 'Man in the Pink' Campaign

[Asia Economy Reporter Moon Hyewon] Amorepacific's Primera announced on the 22nd that it has appointed actor Gu Gyo-hwan as the brand ambassador to launch the 'Man in the Pink' campaign.

Primera Man in the Pink features a bold pink label design on the back of the product. By using a pink color rarely seen in men's products, it proposes a skincare routine for male customers who possess a strong yet gentle charm.

Kim Jong-ha, Managing Director of Primera, said, "Men can also have healthy and vibrant pink-toned skin," adding, "Actor Gu Gyo-hwan, who has firmly established his own world through numerous filmographies, was selected as the ambassador for this campaign because his strong yet delicate charisma aligns with the image Primera Man in the Pink aims to convey."

Starting from the 28th of this month, Primera will sell the 'Man in the Pink Aqua Shield Power Moisturizer' and a pink-themed sports towel as part of the 'Primera X Musinsa Edition' on the Musinsa Store. Additionally, a Man in the Pink pop-up store will open at Musinsa Terrace in Hongdae for two weeks from the 28th, offering various benefits and events.

Primera Man in the Pink can also be found at major online malls such as Naver Brand Store, Olive Young, Amore Mall, as well as offline Primera stores.

This content was produced with the assistance of AI translation services.