"Find Pokemon Bread with the CU App" CU Product Search Service Surpasses 10 Million Uses

Finding CU's Hot Issue Products.

[Asia Economy Reporter Jeon Jinyoung] Convenience store CU announced on the 22nd that the ‘Find Hot Issue Products’ feature of its membership app ‘Pocket CU’ has surpassed 10 million cumulative views just six months after its service launch.

In September last year, CU became the first in the industry to open the ‘Find Hot Issue Products Service’ through its membership application (app), which informs customers of the stock levels of popular products by store. By using this service, customers can easily check via the app which stores have the desired products without having to visit multiple locations.

The reason why CU’s Find Hot Issue Products service has gained such popularity, reaching 10 million views in a short period, is due to its high matching accuracy that precisely informs customers which stores currently hold the most sought-after products.

The CU Find Hot Issue Products service selects the top 10 most sought-after items each month by comprehensively analyzing big data such as SNS buzz volume and customer center VOC, and links the real-time inventory status of over 16,000 stores nationwide with the app, achieving an accuracy rate of over 90%.

This eliminates the inconvenience customers face when they have to call or visit stores one by one to inquire about desired products.

After the release of Pok?mon Bread, which caused a buying frenzy, on the 23rd of last month, the usage of the Find Hot Issue Products service jumped by 88.1% compared to the same period the previous month.

Since the supply is limited and the product is so popular that it often sells out immediately upon arrival, posts certifying purchases made through the Find Hot Issue Products service have spread mainly on online communities, causing a surge in users.

Additionally, since February when nationwide convenience store sales of COVID-19 self-test kits began, the service has been providing real-time information on the nearest stores where test kits can be purchased and their stock quantities, minimizing customer confusion and serving a public function.

Encouraged by the enthusiastic response from customers, CU plans to expand the number of items for which real-time store inventory inquiries are available and refine the system to more accurately reflect store inventory status.

Choi Jiyoung, head of BGF Retail’s Online Platform Team, said, “The Find Hot Issue Products feature of the Pocket CU app is a service that can simultaneously enhance franchise store operations and customer shopping convenience. Going forward, CU will continue to support franchise stores and plan O2O services that provide more benefits to customers based on Pocket CU.”

This content was produced with the assistance of AI translation services.