Volvo Operates 'Made by Sweden' Pop-up Store... "C40 Recharge on Display"

[Asia Economy Reporter Hyunseok Yoo] Volvo Cars Korea announced on the 21st that it will operate the 'Made by Sweden' brand pop-up store at Lotte World Mall in Songpa-gu, Seoul, until the 3rd of next month.

Now in its 6th year, the ‘Made by Sweden’ pop-up store is an official brand event planned to diversify contact points with potential customers in Korea. It is temporarily operated in major complex districts and multi-purpose shopping malls.

Through this pop-up store, Volvo will exhibit the premium pure electric vehicles C40 Recharge and XC40 Recharge models, which were launched last month. In particular, this pop-up store actively utilized upcycled and eco-friendly materials in all exhibition booths and spaces, reflecting Volvo’s sustainable value realization to become a fully climate-neutral company by 2040.

The C40 Recharge is the brand’s first coupe-style sports utility vehicle (SUV). It features Volvo’s advanced safety system embodying the brand’s safety history, premium convenience specifications, T-map infotainment service, a one-year subscription to the music platform FLO, and a digital connectivity package that includes 15 years of free OTA (over-the-air) updates. Additionally, it offers warranty packages including a 5-year or 100,000 km free warranty service and an 8-year or 160,000 km free warranty on the high-voltage battery.

Furthermore, Volvo Cars Korea is holding an event at the brand pop-up store where customers who complete a showroom visit application will be entered into a draw to win prizes such as an Apple Watch, AirPods Pro, and Byredo hand cream.

For more detailed schedules and inquiries related to this Volvo Cars Korea brand pop-up store event, please check the 'Made by Sweden' microsite.

This content was produced with the assistance of AI translation services.