Gangnam High-End Officetel 'The Apoge Cheongdam 502·522' Attracting Young and Rich Buyers

As the so-called "Young and Rich," referring to the emerging young affluent class in their 20s and 30s, rapidly increases, the high-end residential market in Gangnam is stirring. The 2030 Young and Rich primarily prefer Gangnam as the location and high-end products when choosing their residences.

According to the National Tax Service statistics published annually, the number of comprehensive real estate tax payers aged 30 and under reached a total of 49,134 in 2020. This represents a 30.71% (11,545 people) increase compared to the previous year, and a staggering 108% (25,598 people) surge compared to 23,536 people in 2017, three years prior.

Industry experts analyze that these Young and Rich are emerging as major players in the Gangnam high-end real estate market. An industry insider said, "Recently, the purchase share of the Gangnam real estate market by the 2030 generation, including the MZ generation, has significantly increased," adding, "Among them, high-end residential products offering various concierge and amenity services are gaining great popularity."

In particular, these MZ generation individuals prefer high-end residences that provide various convenience services in addition to their preference for the Gangnam area. This is based on the generational characteristic of valuing a convenient lifestyle even if it means paying more, unlike other generations.

Meanwhile, PFV Cheongdam 502,522 Co., Ltd. plans to launch the high-end officetel "The Apogee Cheongdam 502·522" this month on Dosan-daero, Gangnam-gu, Seoul. The construction will be handled by Hyosung Heavy Industries.

The Apogee Cheongdam 502 and 522 consist of 68 units (502) and 85 units (522), respectively, totaling 153 units, ranging from 53 to 82 square meters across four basement floors to 20 above-ground floors. By exclusive area, The Apogee Cheongdam 502 includes △53㎡ 3 units △54㎡ 61 units △80㎡ 4 units, and The Apogee Cheongdam 522 includes △53㎡ 16 units △57㎡ 64 units △80㎡ 2 units △82㎡ 3 units. Notably, the 80㎡ and 82㎡ types are designed as highly preferred duplex structures.

The Apogee Cheongdam 502·522 is located at Cheongdam Intersection. It is close to Gangnam’s largest commercial districts such as Cheongdam-dong luxury and fashion street, Apgujeong Rodeo Street, and Sinsa-dong Garosu-gil, and offers convenient access to large shopping facilities like Galleria Department Store Luxury Hall, Hyundai Department Store Apgujeong Main Branch, and COEX.

The complex will be developed as a differentiated "High-End Hide Out House" within high-end residential facilities. Designed around the concept of a hideout, the project will incorporate numerous private elements into its design, community spaces, concierge, and amenities.

Each unit will be composed as an independent space with enhanced privacy and space utilization, applying a secret circulation design that pays attention to privacy in internal movement routes. In particular, the units feature a high ceiling height of 3 meters to maximize openness. Additionally, high-quality residential services such as private amenities and hotel-style living care, especially favored by the 2030 generation, will be provided.

The community spaces will apply private elements while also considering the main target group by offering various social spaces. Representative private spaces include a private fitness area and GX room, while social spaces will feature a screen golf lounge, play lounge, and open lounge.

The Apogee Cheongdam 502·522 plans to open a gallery this month.

This content was produced with the assistance of AI translation services.