CJ Freshway Releases 'Battleground Lunchbox' in Collaboration with Krafton
Krafton Signs Business Agreement for Food and Beverage Development Using Battlegrounds IP
First Collaborative Product is '+350 Heal Box' Lunchbox
[Asia Economy Reporter Eunmo Koo] CJ Freshway announced on the 14th that it will launch the '+350 Heal Box' lunchbox in collaboration with Krafton, a global game company famous for 'PUBG: Battlegrounds (Battlegrounds)'.
On the 8th, CJ Freshway signed a business agreement with Krafton to mutually cooperate in the production, distribution, and sales of food and beverage products utilizing Krafton's game Battlegrounds and 'New State Mobile' intellectual property (IP).
The first collaborative product between the two companies is the '+350 Heal Box' lunchbox incorporating the New State Mobile IP. The +350 Heal Box is offered in two types: Cube Steak and Dakgalbi. The product consists of approximately 50% vegetable fried rice and about 40% cube steak or dakgalbi.
The +350 Heal Box lunchbox will be supplied by CJ Freshway to various clients such as restaurants, companies, and schools that receive ingredient distribution or group meal services. General consumers can purchase it from the CJ Freshway Naver Smart Store starting from the 14th.
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CJ Freshway plans to pioneer new food business areas through IP commercialization and gradually expand its collaboration partners and product lines to enhance corporate competitiveness.
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