HYBE Named One of Fast Company's '2022 World’s 50 Most Innovative Companies'

Listed Alongside SpaceX, Roblox, and Farfetch

Park Ji-won, CEO of HYBE. Photo by HYBE

[Asia Economy Reporter Kim Heeyoon] HYBE, the agency of the group BTS (Bangtan Sonyeondan), has been selected as one of the '50 Most Innovative Companies in the World' by the American economic media outlet Fast Company. It was listed alongside SpaceX, Roblox, Farfetch, and others.

On the 8th (local time), HYBE was included in Fast Company's 2022 list of 'The World's 50 Most Innovative Companies.' This marks the second time following 2020.

HYBE ranked first in the 'Media Innovation Companies' category. Fast Company highlighted HYBE's transformation of the music industry structure centered around fans and its impact and changes in the domestic and international music industries.

Fast Company introduced HYBE's main business as 'A Musical Multiverse' based on fans and music. It also reported that BTS's concerts held in Los Angeles (LA), USA, from November to December last year were successfully completed, evaluating that it shows who is driving current pop culture.

Furthermore, citing an interview with HYBE CEO Park Ji-won, it mentioned that "HYBE strives to diversify the points of contact between artists and fans and build intimacy, which is the most fundamental and powerful principle of HYBE."

Additionally, Fast Company conveyed expectations for HYBE's new business plans, including story IP such as games and webtoons utilizing artists' intellectual property (IP), upcoming launches of non-fungible tokens (NFTs), and business activities HYBE will undertake in the U.S. market following the acquisition of Ithaca Holdings.

Since 2008, Fast Company has annually evaluated companies worldwide that influence industries and culture through innovative efforts and selects the 50 most innovative companies in the world.

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