"Abundant Benefits for Spring Rounding"... Emart Launches Golf Club Membership

[Asia Economy Reporter Lim Chunhan] Emart announced on the 9th that it will launch the ‘Golf Club’ Season 1 membership, offering various discount coupons and reward benefits until June 8.

The Golf Club membership can be joined through the Emart application (app) starting from the 10th. Customers can receive a total of three types of coupons: a 20% discount coupon for golf shoes, golf hats, golf bags, etc.; a 50% discount coupon for golf consumables such as golf balls and golf gloves; and a 5% discount coupon for golf clubs.

Additional benefits based on cumulative purchase amounts are also prepared. During the operation period of Golf Club Season 1, the amount of Emart gift certificates usable at Emart increases as the cumulative amount rises. For a cumulative amount of 1,000,000 to 2,000,000 KRW, customers receive a 10,000 KRW Emart gift certificate, and for 2,000,000 to 3,000,000 KRW, a 20,000 KRW Emart gift certificate is given.

The reason Emart launched the Golf Club is due to the significant increase in the purchase proportion of golf products by the MZ generation (Millennials + Generation Z). Last month, the purchase proportion of golf products by the 20s and 30s age group was 20.1% across all ages, an increase of 12.5% compared to the same period last year.

Emart is also expanding its golf specialty stores within its locations. The golf stores are equipped with hitting rooms, and professional sales staff are stationed to help customers easily and conveniently purchase the golf clubs and equipment that best suit them. Emart operates 43 golf stores nationwide and plans to expand to 50 stores by the end of this year.

An Emart official said, “We introduced the Golf Club membership system to provide more specialized benefits in response to the increasing golf population, including the influx of the MZ generation,” adding, “We will continue to offer customer-centered customized promotions so that many customers can enjoy greater benefits they need.”

This content was produced with the assistance of AI translation services.