What Does AI Reveal About Your Skin? ... Customized Cosmetics Rise in the Era of Hyper-Personalization

Amorepacific's In-House Developed Beauty Customization Service 'CustomMe'

The first screen when starting skin analysis on Amorepacific's 'CustomMe' mobile homepage.

[Asia Economy Reporter Moon Hyewon] "Your skin feels tight underneath and is highly sensitive, making it prone to irritation and skin troubles such as pimples due to external environmental factors, stress, and hormonal changes. Therefore, careful low-irritation care is necessary." This is the skin measurement result diagnosed by Amorepacific's recently launched one-on-one life beauty customized service, ‘CustomMe’.

According to Amorepacific on the 9th, CustomMe is a brand that proposes the correct skin care method through personalized products and services. It uses an AI program developed by Amorepacific to measure each customer's skin condition.

By accessing the AmoreMall mobile website, taking a photo of your face, and answering about 15 questions, you can learn your skin type result within 3 minutes.

The questions include: "My skin feels tight if I don't use a product immediately after washing my face," "Even after applying skincare products, my skin feels dry after an hour or two," "The T-zone area (forehead, nose, chin) is oily," "I often get acne or pimples," and "I tend to have troubles when using new cosmetics." Customers choose their answers from five options: "Strongly agree," "Somewhat agree," "Neutral," "Somewhat disagree," and "Strongly disagree," then proceed to the next question.

After completing the questionnaire, the service explains your skin condition and compares your scores on necessary care items with the average scores of customers in a similar age group.

Based on this, the AI manager recommends five functional essences and three customized ampoules called ‘Activation Enhancer’ tailored to your skin concerns. Additionally, the AI manager provides daily lifestyle habits for skin care, such as morning and evening cleansing methods, deep cleansing once a week to clean pores, reducing carbohydrate intake, and light muscle relaxation stretching.

This content was produced with the assistance of AI translation services.