Grand Cherokee PHEV and Gasoline 3008 to Launch in Korea This Year... DS Introduces Online Sales

Stellantis Korea Announces This Year's Launch Plans

Jake Auman, President of Stellantis Korea, is holding an online briefing on the 7th to announce this year's business plans.

[Asia Economy Reporter Choi Dae-yeol] Stellantis Korea announced on the 7th that it will launch nine new car models in the domestic market this year.

Starting with Jeep's small sport utility vehicle (SUV) Renegade equipped with a 1.3ℓ gasoline engine, the lineup includes the facelifted compact SUV Compass, the large SUV All-New Grand Cherokee 2nd row, and a plug-in hybrid model (4xe). Peugeot will release the new 308 and SUVs 3008 and 5008 with gasoline engines. DS will launch the DS 7 Crossback and DS4 with gasoline engines. Peugeot, Citro?n, and DS were previously operated by Hanbul Motors but were integrated into Stellantis Korea in January this year.

With plans to increase non-face-to-face sales, DS will introduce new methods for online sales as well as showroom operations. Jeep plans to expand its showrooms and service centers in Gyeongsang-do and Jeolla-do by next year and increase the total to 30 by the following year. Currently, there are 18 locations mainly in the metropolitan area. Peugeot and DS also plan to increase their showrooms and service centers to 20 each over next year and the year after. A Technical Training Center will be established by next year to strengthen human resources and management at the dealer level.

To enhance communication with existing customers, the Jeep brand will focus on female customers and activate community engagement. Peugeot aims to increase brand loyalty, while DS will pursue VIP-targeted marketing. Jake Aumann, President of Stellantis Korea, said, "Customers are at the center of all our activities, and we will strive to meet the expectations of Korean customers."

This content was produced with the assistance of AI translation services.