"Hansome Invests 5.3 Billion KRW in Sports Content Startup 'Wakti' for MZ Generation Content Development"

[Asia Economy Reporter Eunmo Koo] Hansome, a fashion company affiliated with Hyundai Department Store Group, announced on the 7th that it has invested 5.35 billion KRW in the sports culture content company 'WAGTI' and will develop customized content targeting the MZ generation (Millennials + Generation Z). This is the first time Hansome has invested in an external startup.

WAGTI, founded in 2016, operates the Korean version of the global football media 'Goal.com', the street casual brand 'Goal Studio', and the niche perfume brand 'SW19'. Its sales revenue last year was around 15 billion KRW.

A Hansome official said, "We highly evaluated WAGTI's content planning and branding capabilities in the sports and street fields," adding, "We plan to build a close cooperative relationship to develop and expand customized content targeting the MZ generation."

Hansome plans to utilize WAGTI's sports marketing capabilities in promoting its golf wear brand scheduled to launch in the second half of the year, and also plans to jointly plan sports and street content within Hansome's mobile curated store 'EQL'.

Hansome intends to continue expanding collaboration with companies and startups that excel in specialized fields such as beauty, living, and accessories.

This content was produced with the assistance of AI translation services.