LF Daks Launches Capsule Collection Transformed into 'Ageless' Brand

[Asia Economy Reporter Eunmo Koo] LF's classic brand DAKS announced on the 7th that it will launch its first capsule collection transformed into an Ageless brand after recruiting Luc Guadagnin as the new Chief Creative Director (CD).

This collection modernizes the tradition that DAKS has built over its long history. Through this, the brand plans to inject new vitality and evolve into an ageless luxury brand recognized for its value regardless of age or trends.

Inspired by high-end sportswear, this capsule collection features a younger check pattern playing a key role. The big check, a modern reinterpretation of the existing house check pattern, is prominently showcased to emphasize a clean yet sophisticated sensibility. A variety of moods are created by using bright pink and mint colors as accents alongside the calm tones of white, beige, and gray.

Reflecting the demand for activity desired by all age groups, functional materials that offer lightness and comfort were primarily used. Additionally, drawstring details adjustable to the desired fit were added to the cuffs, waistline, and neckline, enhancing both sporty charm and practicality.

This collection will be released across all categories including women's wear, men's wear, and accessories. It consists of over 40 diverse items ranging from daily wear such as blouses, dresses, and packable windbreakers to bag lines including bucket bags that technically combine leather and weaving, and lightweight tote bags.

This content was produced with the assistance of AI translation services.