SK Magic Introduces Philips Rental Service
SK Magic Signs 'Strategic Business Partnership' with Philips Home Appliances Korea
At the agreement ceremony held on the 7th at the SK Magic headquarters located in Jongno-gu, Seoul, Lee Bo-hyung, Head of Marketing at SK Magic (left), and Shin Bong-gyu, CEO of Philips Home Appliances Korea, signed a business agreement and took a commemorative photo.
View original image[Asia Economy Reporter Kim Cheol-hyun] SK Magic (CEO Yoon Yo-seop) announced on the 7th that it has signed a strategic business partnership (JBP) with Philips Home Appliances Korea and plans to build a mutually cooperative relationship to strengthen competitiveness in the rental market.
The two companies will jointly promote businesses to enhance competitiveness in the home appliance and rental markets and cooperate based on their core competencies and technologies. Through this, ▲ Philips home appliance products will be sold on the SK Magic platform ▲ rental products combining Philips products and SK Magic's professional on-site management services will be launched ▲ sales channels will be expanded through SK Group affiliates and various subscription platforms.
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Lee Bo-hyung, Head of Marketing at SK Magic, said, "This is a great opportunity to introduce customized rental services based on the core competencies of both companies," adding, "SK Magic will continue to pursue strategic partnerships with various companies to evolve into a 'Home Life Curation Company' that provides diverse products and services in the forms customers desire."
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