'Fake Design' CJ CheilJedang Launches Dasida Stick-Type Product

[Asia Economy Reporter Eunmo Koo] CJ CheilJedang announced on the 7th that its 'Dasida' will showcase a unique limited-edition stick-type product and collaboration.

CJ CheilJedang released a limited-edition 'Fake Design' Dasida product tailored to the tastes of the MZ generation (Millennials + Generation Z), who seek novelty and fun. The design, reminiscent of commonly seen mix coffee packaging, emphasizes that any dish can be easily and deliciously enjoyed with just one stick of Dasida.

This product contains twelve 8g Dasida Gold Beef sticks in square paper packaging for convenient use. Starting from the 7th, it will be available on CJ CheilJedang's official mall CJ The Market and the food-specialized platform 'Cookat,' with plans to gradually expand online sales channels, including entry into KakaoTalk Gift.

A CJ CheilJedang official stated, "We planned unique products to get closer to the MZ generation, who are at the center of the cooking population," adding, "Our efforts to communicate with the younger generation will continue."

This content was produced with the assistance of AI translation services.