Cheil Worldwide Wins 10 Main Awards at '2022 Spikes Asia'

Slow Road campaign produced by Cheil Worldwide.

[Asia Economy Reporter Lim Chunhan] Cheil Worldwide announced on the 7th that it won a total of 10 main awards at the Asia-Pacific region's most prestigious advertising festival, the '2022 Spikes Asia.'

The Slow Road campaign, which introduced a slow road navigation service in Jeju Island, received a total of 5 main awards, including the Gold Award in the PR category. This campaign was carried out through a public-private collaboration with Jeju Island, Jeju Tourism Organization, and T map Mobility, breaking the stereotype of 'navigation = fast route guidance' by providing detour routes that pass through about 10 travel destinations depending on the departure and destination points, earning high praise.

Cheil Worldwide's Hong Kong branch and its subsidiary Pungtai, in collaboration with Samsung Electronics, won 3 main awards including the Silver Award in the Media category for The Cost of Bullying campaign. The campaign detects cyberbullying such as abusive language and exclusion in in-game chats and increases the item purchase prices for those who harass others. In addition, Volkswagen's Abandoned Stations campaign and Chupa Chups' Joystick campaign each won Silver Awards.

A total of 3,043 campaigns from 25 countries competed fiercely across 24 categories at the 2022 Spikes Asia.

This content was produced with the assistance of AI translation services.