Emart, a Sanctuary for Convenient Foods... Regular Monthly Launches of New Products

On the 6th, a model is introducing ready-to-eat products at Emart Seongsu Branch in Seongdong-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Emart announced on the 4th that its ready-to-eat store 'Kitchen Deli' will focus on new product development this year to strengthen its grocery competitiveness.

According to Emart, deli sales increased by 21% last year and by 10% in January and February this year. Accordingly, new products will be introduced twice a month, every two weeks. One week after a product launch, the buyer who developed the product and the sales headquarters representing the store site hold mutual feedback sessions to improve product quality or operational methods based on the feedback. In the following week, a discount event is held for one week to sell deli new products with guaranteed taste and quality at a lower price.

On the 24th of last month, Emart launched 'Sushi Black Chamsoong-eo Sushi', 'Spring Cold Vegetable Kimbap', 'Cold Vegetable Tempura & Korean Beef Eonyang-style Bulgogi', and 'Sweet Garlic Fried Chicken'. On the 3rd, a feedback session was held, and reflecting the on-site opinion that the amount of cold vegetable tempura was insufficient, the amount of cold vegetable was increased by more than twice compared to before. From the 10th to the 16th, an event will be held where the products are sold at a 20% discount when Shinsegae points are accumulated.

An Emart official said, “Since 2020, Kitchen Deli has been continuously improving through store renovations and product premiumization, and this year it will focus on new product development operations,” adding, “As demand for dining menus within the mart increases, we will strengthen Kitchen Deli’s competitiveness through new products and signature items.”

This content was produced with the assistance of AI translation services.