Namyang Dairy Products Awards University Student Marketing Contest for 'Discovering MZ Generation Ideas'

[Asia Economy Reporter Song Seung-yoon] Namyang Dairy Products announced on the 4th that it has concluded the 'University Student Marketing Contest' held to communicate with the MZ generation and discover new product and marketing ideas, and selected the winning entries.

The contest targeted university students currently enrolled or on leave from domestic and international universities. The contest was divided into two categories: ▲ New product ideas for Namyang Dairy Products ▲ Marketing ideas for existing product brands. Over the approximately two-month submission period, various ideas were gathered from students majoring in marketing, including those in marketing clubs and societies within universities. During the contest period, participating students visited Namyang Dairy Products headquarters and even had meetings with practitioners engaged in actual marketing work.

Namyang Dairy Products conducted a fair evaluation and selected one team per category for the Grand Prize (cash prize of 1 million KRW), Excellence Award (cash prize of 500,000 KRW), and Merit Award (cash prize of 300,000 KRW), and held an awards ceremony at the Namyang Dairy Products headquarters on the 28th of last month. Students who received the Grand Prize and Excellence Award will also be granted a special benefit of passing the document screening stage when applying for a job at Namyang Dairy Products.

The Grand Prize-winning team in the new product planning category was the 'lens' team from Sogang University, which presented the idea of a 'flip yogurt product targeting the MZ generation.' In the existing product brand revitalization category, the Grand Prize went to the 'Namyammasitjo' team from Korea University, who proposed the idea of 'repositioning the 2030 target for the 17th product of the liquid tea brand.' The submitted works of the participating students will be disclosed in the future through Namyang Dairy Products' official social media (SNS) accounts.

A marketing official from Namyang Dairy Products said, "It was a valuable time to hear diverse young opinions through the fresh ideas of university students," and added, "We will continue to communicate with the MZ generation (Millennials + Generation Z) and spare no effort in developing products and marketing activities that customers want."

This content was produced with the assistance of AI translation services.