Seven Eleven Launches Webzen Friends Character Lunchbox... "Get Game Items"

Four types of Webzen Friends character lunch boxes sold at Seven Eleven.

[Asia Economy Reporter Lim Chun-han] Seven Eleven announced on the 4th that it will release four types of Webzen Friends character lunchboxes through collaboration with the popular mobile game Mu Origin 3 and hold a special coupon giveaway event.

This lunchbox applies package designs featuring game characters to existing best-selling products. It sells ‘Muda's Hearty Tofu Set’, ‘Jenny's Jeonju-style Bibimbap’, ‘Jimmy's 11 Side Dish Lunchbox’, and ‘Kan's 11-layer Pork Cutlet Lunchbox’.

Customers who purchase the lunchbox and register the scratch number attached to the top of the package in the Mu Origin 3 in-game coupon box will receive game items worth 10,000 KRW. This month, an event will also be held where the first 3,000 customers who accumulate 5 stamps through the Seven Eleven mobile application after purchasing the lunchbox will receive a 5,000 KRW food gift certificate.

A Seven Eleven official said, “We are pleased to collaborate with Mu Origin, a familiar game that any game enthusiast has likely played at least once,” and added, “We will continue to actively present interesting marketing strategies that can target various consumers.”

This content was produced with the assistance of AI translation services.