Amorepacific Achieves 1 Million Subscribers on YouTube Channel 'Beauty Point'

Amorepacific 'Beauty Point' YouTube Channel (Provided by Amorepacific)

[Asia Economy Reporter Eunmo Koo] Amorepacific announced on the 3rd that its 'BeautyPoint' YouTube channel has surpassed 1 million cumulative subscribers. This comes two years after reaching 100,000 subscribers in 2020.

Amorepacific launched the BeautyPoint channel in a new way, different from traditional advertisements or influencer videos, to create a content community channel where customers can enjoy entertaining videos and communicate.

As a result of consistently delivering fun and unique concept videos, fans worldwide responded enthusiastically to the 'unnecessarily high-quality beauty videos,' resulting in over 100 million total views. Strong fandom for the BeautyPoint channel continues not only in Korea but also in countries such as the United States, Japan, Russia, the United Kingdom, and Southeast Asia. Through beauty and healing, viewers of all nationalities, genders, and ages share audiovisual enjoyment.

The flagship series, 'Healing Times,' expresses profound beauty using Amorepacific products, stimulates the senses through ASMR, and connects with customers on various themes. In addition to color-themed episodes like Pink, Red, and Gold, food-themed episodes such as Korean and Western cuisine, and brand-themed episodes featuring Etude, IOPE, and others, content based on viewer ideas is also produced to engage with fans.

Among these, the 2020 Healing Times episode 'Pink Enthusiasts Gather' has achieved a cumulative 33.4 million views and continues to steadily gain views.

Amorepacific CEO Saehong Ahn said, "We are delighted that the BeautyPoint channel has quickly surpassed 1 million subscribers," adding, "We will continue to create enjoyable beauty content that customers will love and foster diverse interactions with global fans."

This content was produced with the assistance of AI translation services.