Ssangyong Motor, Total Sales of 7,082 Units in February
[Asia Economy Reporter Kiho Sung] Ssangyong Motor announced on the 2nd that it sold a total of 7,082 units last month, including 4,540 units domestically and 2,542 units for export.
This performance more than doubled compared to the same month last year when factory operations were halted due to disruptions in the supply of production parts. Despite constraints in the supply of components such as semiconductors, sales exceeded 7,000 units for two consecutive months.
Ssangyong Motor's newly launched New Rexton Sports & Khan in January has led the upward trend, resulting in a backlog of over 10,000 units including both domestic and export orders.
Domestic sales have increased by 69.8% compared to the same month last year and by 12.7% year-to-date, minimizing the impact of supply delays through adjustments in production schedules and specifications despite ongoing semiconductor component issues.
In particular, the New Rexton Sports & Khan has maintained sales of approximately 2,600 units since its launch, leading the recovery in domestic sales despite supply constraints.
Exports, which hold a backlog of 2 to 3 months, also recorded significant growth compared to both the same month last year and the cumulative figures.
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Ssangyong Motor stated, “Despite the constraints in parts supply, we minimized the impact of supply delays and recorded an increase in sales compared to the same month last year. We will ensure thorough supply of components such as semiconductors and devote all efforts to resolving the backlog through a full-scale production system including special extended working hours.”
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