Lotte Food Holds Limited Edition Pig Bar 'Dot-Jjakdaegi' Giveaway Event for Samgyeopsal Day
[Asia Economy Reporter Song Seung-yoon] Lotte Foods announced on the 2nd that it will hold a promotion on the 3rd at ‘Hamdon,’ a Jeju pork specialty restaurant located in Siheung-si, Gyeonggi Province, where they will give away the Jeju Island limited edition Pig Bar 'Dot-Jjakdaegi'.
This promotion is an event where customers who finish their meal at Hamdon on Samgyeopsal Day, the 3rd, will receive a Dot-Jjakdaegi. It is an event where you can enjoy the Dot-Jjakdaegi, which was only available in Jeju Island, on the mainland as well. There will also be a photo upload event. Customers can participate by taking a photo at the photo zone set up in front of the restaurant and uploading it to their personal Instagram account with the required hashtags. Participants will be entered into a draw to win one box of Pig Bar Dot-Jjakdaegi (10 people) or a limited edition Dot-Jjakdaegi snowball merchandise (20 people).
The Pig Bar Dot-Jjakdaegi was created based on a consumer idea selected in the ‘Chef Dwaejang’ Pig Bar new product contest held in August last year. It features a special flavor using Jeju Island’s local specialties, prickly pear cactus and peanuts. The packaging is designed with a Dolharubang pig character. Dot-Jjakdaegi is the Jeju dialect expression for ‘Pig Bar’ and is a limited edition product only available in the Jeju region.
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A Lotte Foods official said, “This is a great opportunity to enjoy the Jeju souvenir Dot-Jjakdaegi on the mainland as well,” adding, “We hope you enjoy the delicious Jeju pork along with the fun Pig Bar on Samgyeopsal Day.”
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