K Shopping Signs Business Agreement with Dongwon Dear Food... "Strengthening Food Competitiveness"
[Asia Economy Reporter Lim Chun-han] K Shopping announced on the 28th that it has signed a Memorandum of Understanding (MOU) with Dongwon Deer Food to strengthen food competitiveness and revitalize live commerce.
Through this MOU, K Shopping plans to create business synergy by maximizing the use of both companies' capabilities and resources, including live commerce-centered distribution channels and food-specialized products.
In particular, they will showcase various products such as Dongwon F&B's premium Korean food brand ‘Yangban’, the HMR brand ‘The Banchan&’ promoting healthy home-cooked meals, the dairy brand ‘Denmark’ using 100% domestic 1A grade raw milk, the comprehensive health supplement brand ‘GNC’ sold in 59 countries worldwide, and the red ginseng specialty brand ‘Cheonjiin’.
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A K Shopping official stated, “As home-cooked meals and ‘Pyeonrimium’ (convenience + premium) have recently emerged as new lifestyle trends, we will continuously conduct various planned broadcasts through K Shopping live commerce, such as introducing Dongwon Group’s strategic products with guaranteed taste and quality for the first time in the industry or selling them in exclusive sets.”
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