AmorePacific Launches Life Beauty Custom Brand 'CustomMe'

[Asia Economy Reporter Moon Hyewon] Amorepacific announced on the 28th that it will newly launch the 1:1 life beauty customized brand ‘CUSTOM.ME’.

CUSTOM.ME is a brand that offers personalized beauty tailored to each customer through mobile skin analysis services, skin balance customized products, and 1:1 dedicated manager services. It provides a ‘skin analysis service’ that allows users to easily receive skin analysis and skincare solutions using their smartphones anytime and anywhere without time or location constraints. By taking a facial photo and answering simple questions on the CUSTOM.ME brand website, users can check customized analysis and solutions according to their skin concerns.

Based on the measurement results, customers can immediately access the ‘skin balance customized essence’ products tailored to the constantly changing skin condition.

CUSTOM.ME’s skin balance customized essence offers personalized care with a ‘sensitive phase essence’ that addresses five sensitive symptoms: extreme dryness, trouble, redness, keratin, and itching, and an ‘active phase enhancer’ that targets three skin concerns: wrinkles & elasticity, whitening & antioxidant, and Cica care. By utilizing symptom-specific functional ingredients and customized microbiomes, it helps alleviate sensitive skin symptoms and supports skin condition recovery through high-performance care.

Customers who have used CUSTOM.ME’s skin analysis service and skin balance customized products can experience the 1:1 dedicated manager service after product certification on the ‘CUSTOM.ME+’ application. Customers using this service can receive proper beauty care guidance for their skin from a manager over eight weeks and also get recommendations for various life beauty content to make their daily lives healthier and more beautiful.

This content was produced with the assistance of AI translation services.