Lotte ON Launches Premium Beauty Section 'On and the Beauty'
Lotte ON will open a premium beauty specialty store, 'On and the Beauty,' in April.
View original image[Asia Economy Reporter Lim Chun-han] Lotte ON announced on the 28th that it will open a premium beauty specialty store, 'On and the Beauty,' in April to strengthen its beauty competitiveness.
According to Lotte ON, On and the Beauty will encompass domestic and international luxury cosmetic brands from department stores as well as popular brands on social networking services (SNS). Lotte ON established a new beauty team last November and has been focusing on enhancing product competitiveness.
The online mall of the health and beauty (H&B) store LOHB's, LOHB's Mall, will be closed as of April 1. Currently, the process of ending the integrated membership benefits for LOHB's online and offline stores is also underway.
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A Lotte ON official stated, "On and the Beauty will sell everything from premium brands to popular SNS brands," adding, "We plan to continue strengthening the beauty sector going forward."
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