SKT Unveils Metaverse and AI Technologies at MWC... Meet Virtual 'Jaemi'

Metaverse Concept Throughout Exhibition Hall
ESG Strategies Presented with 11 Startups

[Asia Economy Reporter Cha Min-young] SK Telecom will showcase extended virtual world (metaverse) and artificial intelligence (AI) technologies at the world-renowned mobile and IT exhibition, Mobile World Congress (MWC). Singer Jamie, a former contestant of 'K-pop Star,' will also be realized through mixed reality (MR) technology to greet global audiences.

SK Telecom announced on the 27th that it will set up a solo exhibition hall at Pira Gran Via Hall 3 for 'MWC 2022,' which opens on the 28th in Barcelona, Spain.

SK Telecom explained that its exhibition hall is the only one among domestic telecom companies to be located in the core exhibition hall, Pira Gran Via Hall 3, alongside world-leading ICT companies such as Samsung Electronics, Microsoft, Intel, Deutsche Telekom, Qualcomm, and Nokia.

The exhibition hall is organized into four themes: ▲ Metaverse ▲ Artificial Intelligence (AI) ▲ 5G & Beyond ▲ Special Zone. The entire space applies a metaverse concept, allowing visitors to intuitively experience the fusion of reality and virtuality throughout the entire process from entry to exit.

At this event, SK Telecom will introduce its metaverse service 'Ifland' to global customers. On the LED display board set up in the center of the exhibition hall, Ifland’s representative avatar appears, and in the separately prepared 'Metaverse Zone,' a metaverse gallery and metaverse K-pop concert are also prepared. Notably, the global version of Ifland and the virtual reality (VR) head-mounted display (HMD) version will be unveiled for the first time at this event.

SK Telecom has relocated its mixed reality production studio 'Jump Studio' from the SKT Tower in Euljiro, Seoul, to the exhibition hall, offering visitors a unique experience of meeting K-pop star Jamie realized through MR technology.

SK Telecom’s AI semiconductor 'Sapeon,' developed purely with domestic technology, will also be introduced to the European market for the first time at this event. In January this year, at CES 2022 held in Las Vegas, USA, SK Telecom, along with SK Square and SK Hynix, declared the global expansion of Sapeon.

SK Telecom is advancing the global expansion of quantum cryptography communication technology by exhibiting quantum random number generators and quantum phones linked with 5G. It will also showcase urban air mobility (UAM) as a futuristic service. Various attractions will be presented, including the world’s first AI speaker 'NUGU Multi Agent,' which can use English and Korean simultaneously through a partnership with Amazon Alexa, the subscription service 'T Universe,' and next-generation 5G technologies such as 5G frequency aggregation technology.

At 4YFN (4 Years from Now), a side event of MWC 2022, 11 startups pursuing ESG (environment, social, and corporate governance) and SK Telecom’s ESG projects will introduce innovative ideas and technologies. The 11 startups participating with SKT in this exhibition plan to propose ESG promotion methods through ICT and create opportunities for collaboration with various global partners.

SKT plans to thoroughly implement quarantine measures, including using video conferencing solutions, to ensure the safety of visitors and staff amid the COVID-19 situation.

Park Kyu-hyun, head of SKT Digital Communication, said, "We planned the exhibition so that visitors can intuitively experience the future world where virtual and reality converge," adding, "We hope global customers will be able to meet the future ICT world through SKT’s diverse technologies and services."

This content was produced with the assistance of AI translation services.