Galleria Gwanggyo, 34% Sales Increase in 2 Years Since Opening... Diverse 'Second Anniversary' Events

BRIXTATU Exhibition, App Event, Product Promotion, and Popup Store

Galleria Gwanggyo, 'Brick Statue' Exhibition.

[Asia Economy Reporter Yuri Kim] Galleria Department Store announced on the 27th that it will offer various shopping benefits and attractions to celebrate the 2nd anniversary of the opening of Galleria Gwanggyo.

To mark the 2nd anniversary of its opening, Galleria Gwanggyo is holding a "Lucky Number Prize Event" until March 2. Participation is possible through the Galleria application (app), and prizes such as 20 don of gold and G-Cash (Galleria mobile gift certificates) will be awarded by lottery. Along with the app event, various promotional events will be held to add enjoyment to shopping. Until March 2, customers who purchase over 300,000, 600,000, 1,000,000, or 2,000,000 KRW using the Galleria card or membership card will receive a G-Cash accumulation benefit equivalent to 5%. Brand aggregation is also allowed.

The "Brixstatu" exhibition, which expresses wild animals with blocks, will also be held until March 24. Brixstatu is an exhibition showcasing block sculptures created with various concepts around the world. The theme of this exhibition is "Zoo Made of Blocks," featuring life-sized wild animals shaped with LEGO blocks. A total of nine wild animal models can be seen throughout the Gwanggyo branch, including in front of the first-floor main entrance, the fourth-floor Galleria roof, and the sixth-floor children's store. Each piece is handmade, with the representative work being the "Bengal Tiger," recreated with over 80,000 blocks.

Various product events and pop-up stores on each floor add to the 2nd anniversary atmosphere. The German premium cookware brand Fissler is holding a spring special exhibition until March 3, offering up to 60% discounts on frying pans and pots. Other events include a special invitation exhibition of Vivienne Westwood, a special promotion commemorating the founding of the Italian bedding brand "Bassetti," a new spring promotion for the premium casual brand "Henry Cotton," and a new membership promotion for DKNY.

Galleria expects that sales at the Gwanggyo branch will increase by about 34% in the recent one year from March last year to February this year compared to the same period last year. During the same period, sales in the luxury goods and home appliances & furniture categories increased by 92% and 20%, respectively, playing a significant role in the sales growth of the Gwanggyo branch.

This content was produced with the assistance of AI translation services.