‘Jirisan Taegojae’ Brand Rises … Hamyang-gun Selected for Traditional Hanok Branding Contest Project

Jirisan Taegojae Exterior View.

[Asia Economy Yeongnam Reporting Headquarters Reporter Choi Soon-kyung] Jirisan Taegojae, located in Gaepyeong Hanok Village, Jigok-myeon, Hamyang-gun, Gyeongnam, has been selected for the "Traditional Hanok Branding Contest Project" promoted by the Ministry of Culture, Sports and Tourism.

The "Traditional Hanok Branding Support Contest Project" is a program that fosters Korean traditional cultural lodging facilities by linking with surrounding tourist resources and operating various experiential events.

The selected Jirisan Taegojae is situated in Gaepyeong Hanok Village, Jigok-myeon, where over 60 well-preserved hanoks, including Ildu Old House, Odum Old House, Hadong Jeong Clan Old House, and Nochampan Old House, are located.

Although Gaepyeong Village in Jigok attracts numerous tourists, the need for developing diverse content beyond simple viewing has been raised. Through this contest project selection, various experiential activities and on-site programs can be effectively prepared.

Accordingly, Jirisan Taegojae plans to offer easy participation through traditional hanok experiences, residual manufacturing, lodging operations, and Korean cuisine experiences, and to introduce and share traditional culture with visitors through traditional hanok and hanbok experiences.

Additionally, seasonal Jirisan Taegojae concerts will be held for local residents and visitors, and the local hanok culture will be branded.

Hamyang-gun expects Jirisan Taegojae to become a landmark that attracts visitors by regularizing cultural arts performances and Korean cuisine experiences.

A county official said, "We hope the traditional hanok experience events in Hamyang will bring memories and healing to tourists tired from COVID-19," adding, "We will develop various programs to revitalize Gaepyeong Village and surrounding tourist sites and invigorate the economy."

This content was produced with the assistance of AI translation services.