Lotte Super, MZ Generation Develops Products... "Leading the Latest Trends"

On the 24th, item strategy team merchandisers (MDs) are examining products at Lotte Super in Songpa-gu, Seoul.

[Asia Economy Reporter Lim Chunhan] Lotte Super is strengthening its product competitiveness by forming an item strategy team composed entirely of the MZ generation (Millennials + Generation Z).

According to Lotte Super on the 24th, the item strategy team analyzes the latest trends weekly and monthly and introduces products tailored to the timing, place, and situation of consumers. This is to quickly meet consumer demand by rapidly introducing new and trending products that align with current trends. Additionally, the team provides information necessary for merchandisers (MDs) to plan exclusive products and analyzes the planned products to enhance the completeness of the product development process.

In fact, the item strategy team quickly recognized the increasing demand for non-alcoholic beer as health-conscious consumers enjoy drinking at home. After identifying the existing types of non-alcoholic beer products, they introduced new and trending products to expand consumer choices. Among overseas direct purchase products, there was demand for powdered beverages, so they directly imported and sold these new products.

MZ generation MDs analyze customer interests and demands to develop exclusive products. A representative example is the ‘Gravlax Salmon,’ which has been sold since November last year. Next month, they will launch ‘Bun Cha Konjac Noodles,’ an unusual noodle salad made with low-calorie noodles, and ‘Today, Have a Glass of Makgeolli,’ which enhances carbonation.

Kim Jeong-yeol, head of Lotte Super’s item strategy team, said, “As consumer trends increasingly value individual preferences, the influence of the MZ generation has grown in developing in-house products and planning exclusive products. We will strengthen fresh foods, prepared foods, and convenience foods optimized for customer demand to make our stores a place customers want to visit.”

This content was produced with the assistance of AI translation services.