News Media Platform 'Roseus' Surpasses 2 Million Monthly Visitors
The news media open platform "Roseus" announced that as of January 2022, it has surpassed 2 million monthly unique visitors.
Roseus officially launched its full version service in September last year. It has shown a monthly increase of over 300% in unique visitors and is reportedly receiving great responses from news service users.
“Roseus” applies AI and big data technologies to hundreds of thousands of news articles published daily, providing a service that collects and allows subscription to only the news individuals want. It offers real-time access to news from over 2,500 media outlets, and by setting keywords, categories, and media according to interests, it automatically selects and provides customized news tailored to each user.
In particular, Roseus’s newsroom primarily functions to enable user groups to reproduce content in various ways. To date, approximately 48,000 newsrooms and about 3.5 million pieces of content have been produced and distributed, with an average of 68 pieces of content produced per newsroom. Moving forward, these contents will be shared across various platforms through Roseus’s newsrooms, and new technologies such as NFTs will be applied to respond to the emerging new media market.
Additionally, through recent feature improvements, alongside the existing service that summarizes major news headlines every hour and every morning, users can now find new algorithm-integrated news collection categories on the home screen, such as ‘Exclusive & Feature News’ showing only exclusive/planned news by media outlets, ‘Recommended News for Each Individual’ showing news written within the last 12 hours that users are likely to be highly interested in, and ‘Issue VS Issue’ allowing comparison of news from different perspectives.
Roseus, aiming to be an open platform, is designed as a web-based service platform, making it easily accessible to anyone. Users can access Roseus services anytime and anywhere on PC or mobile devices without downloading a separate app.
Accordingly, while the initial user base of Roseus consisted largely of users aged 40 and above who were interested in news, the current trend shows a younger user age group ranging from their 20s to 40s.
The influx of users in their 20s and 30s, who actively participate in content consumption and production rather than just viewing the service, is increasing. Roseus officials analyzed that the user demographic will expand to a more diverse and younger age group than currently.
A Roseus official stated, “Within the first quarter of this year, we will proceed step-by-step with ‘main home usability improvements,’ ‘subscription feature enhancements,’ and ‘development and application of smart newsrooms.’ Through communication stages that increase usage rates among Roseus user groups, we will continuously develop services that meet user group needs to expand a loyal user base and evolve into a differentiated global media open platform compared to existing news services.”
Meanwhile, to diversify services, Roseus is providing data lab services that offer media indices by linking with WeGoMon data from Bflysoft. Detailed information can be found on the Roseus website.
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Reporter Jinwoo Park mail00@asiae.co.kr
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