SK Magic's Annual Massage Chair Sales Surpass 10,000 Units for the First Time... 250% Increase YoY

SK Magic's 'Sofa-type Premium Massage Chair' (MMC-145).

[Asia Economy Reporter Donghyun Choi] SK Magic announced on the 21st that its annual sales volume of massage chairs surpassed 10,000 units for the first time last year.

Last year, the massage chair market is estimated to have exceeded 1 trillion won in market size for the first time. As the popularization of massage chairs accelerated, SK Magic strengthened its rental services and introduced new products reflecting interior design elements. As a result, last year's massage chair sales volume increased sharply by more than 250% compared to the previous year.

According to SK Magic's analysis of last year's massage chair sales trends, the rental ratio accounted for 88% of total sales, rising more than 10% compared to the previous year. Since the introduction of the 69-month long-term rental service in October last year, rental sales increased by more than 200% compared to the previous month. The introduction of the long-term rental service significantly contributed to the sales increase.

As the purchase burden decreased due to rentals, demand among younger consumers also increased significantly. The main purchasing group for massage chairs last year was people in their 30s (38.2%). For the first time, this surpassed the 40s age group (35.8%), which had previously held the highest proportion. Purchases by those in their 20s (7.5%) also more than doubled compared to the previous year, showing a continuous increase in the sales proportion among younger consumers.

The introduction of products with enhanced interior design elements also played a role in the sales increase. SK Magic recently launched the ‘Sofa-type Premium Massage Chair (MMC-145)’ made of fabric material to create a luxurious feel, inspired by the growing interest in interior design, which sold more than 1,000 units per month.

An SK Magic official said, “By continuously improving quality and service and offering products with the highest specifications in their class through long-term rental services, we have created an opportunity to increase both sales volume and customer satisfaction. We will continue to accelerate our efforts to capture the massage chair market based on advanced technology and services.”

This content was produced with the assistance of AI translation services.