"Get Ready for Spring Fashion Early" SSG.com Hosts SS Fashion Week

SSG.com, SS Fashion Week.

[Asia Economy Reporter Jeon Jinyoung] SSG.com is launching a promotion introducing new fashion items released for the first time this year, targeting spring fashion demand. To appeal to the MZ generation, they are also offering 'drop' sales and collaborations with fashion YouTubers.

According to SSG.com on the 21st, the '2022 SS (Spring·Summer) Fashion Week' promotion will run for a week until the 27th.

In women's fashion, spring new products from brands such as 'Massimo Dutti', 'Bestsibelli', 'Jill Stuart New York', and 'On&On' are recommended. In men's fashion, spring new items from 'Massimo Dutti', 'Boss', 'Customellow', and 'Calvin Klein Jeans' are featured. New products from 'Couronne', 'Carlin' bags, 'Diamy' jewelry, and 'Jaju' homewear are also available.

Considering the increase in outdoor activities as the weather warms up, sports products from 'Nike', 'Adidas', and 'New Balance', camping gear from 'Cremoa', 'Minimal Works', and 'Jeep', as well as hiking equipment from 'Eider' and 'Nepa' are also prepared.

Themed exhibitions such as casual alliance exhibition, golf wear new product exhibition, outdoor sports fair, new semester fair, and overseas direct purchase fair are organized for easy browsing. A 'Brand Showcase' featuring products from brands like 'H&M', 'Juke', 'Eider', 'Didier Dubot', and 'Barbour' will also be held.

Fashion items for TPO (time, place, occasion) are also proposed, including campus looks for freshmen, office looks for new employees, and golf wear for beginners who have just started golf.

During the same period, a 'New Normal Style' promotion targeting the MZ generation will also be held. A daily drop sale of one product will take place from 10 a.m. to 12 p.m., offering discounts up to 78%. On the first day of the event, the 21st, the 'Liful Best Sweater' will be sold at a 62% discount for 49,000 won, and on the 22nd, the 'Gant Oxford Shirt' will be sold at a 78% discount for 30,000 won in limited quantities. Brands such as 'Beyond Closet', 'The Centaur', 'Fluke', 'On&On', and 'J. Cut' will also participate.

Additionally, brands suitable for themes such as street, sensibility, individuality, and wearable styles are selected to propose related products. Various brands like 'Verutum', '38 Come On Common', 'Lookcast', 'Clut Studio', and 'Noang' can be found. Popular items by fashion categories such as outerwear, sweatshirts, shirts, pants, and skirts are also recommended.

At 7 p.m. on the same day, a live broadcast introducing the 'New Normal Style' promotion will be held on the YouTube channel 'Jjeongdae's Fashion House', which has 390,000 subscribers, actively communicating with MZ generation customers.

There are also appreciation benefits. Customers who purchase over 100,000 won in the fashion category at Shinsegae Mall and Shinsegae Department Store Mall will receive 5,000 SSG Money, and those who purchase over 200,000 won will receive 10,000 SSG Money.

Furthermore, from 9 a.m. daily, free shipping coupons usable for purchasing products from 100 trendy fashion brands will be issued to the first 1,500 customers on a first-come, first-served basis.

An SSG.com official said, “We have broadly composed fashion brands and products to cover various customer segments,” adding, “We hope customers prepare bright spring coordinates with items carefully selected by SSG.com fashion buyers.”

This content was produced with the assistance of AI translation services.