Iyeon FNC "Hanchon Mall Sales Increase by 170%"
[Asia Economy Reporter Moon Hyewon] Iyeon FNC announced on the 18th that its online shopping mall ‘Hanchon Mall’ recorded a 170% increase in sales last year compared to the previous year.
According to Iyeon FNC, sales in the same month last year increased by about 200% last month as well.
At Iyeon FNC’s Hanchon Mall, about 40 types of shelf-stable and frozen products are sold, including convenient soup meals and seasoned meat ready meals.
The best-selling products were the shelf-stable convenient meal “Seolleongtangjip Seolleongtang,” which contains the secret broth recipe of Hanchon Seolleongtang, and the frozen product “Hanchon Seasoned Bulgogi,” which is also a representative menu item at Hanchon Seolleongtang stores.
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An Iyeon FNC official said, “Due to the COVID-19 situation, demand for home-cooked meals has increased, naturally leading to more customers seeking convenient meals. In particular, customers interested in the existing Hanchon Seolleongtang and those looking for soup-based convenient meals have visited Hanchon Mall, resulting in a simultaneous rise in repurchase rates and average payment amounts per transaction.”
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