Leading Trends on SNS... Air Busan Launches Official 'TikTok' Account
[Asia Economy Yeongnam Reporting Headquarters Reporter Hwang Du-yeol] Air Busan has launched an official account to operate on the short-form sharing platform ‘TikTok,’ which features videos around one minute long.
Air Busan plans to create short and entertaining videos featuring various flight-related information and stories to enhance its brand favorability.
The content will be utilized diversely by linking with Air Busan’s YouTube channel, which has over 50,000 subscribers, as well as its existing Instagram account.
The first post will be a short-form video addressing ‘in-flight disturbances,’ which must be eradicated for aviation safety.
The video has recently gained popularity, recording 220,000 views on Air Busan’s official YouTube channel.
To strengthen communication with customers through short-form content, Air Busan plans to conduct ▲ hashtag (#) challenges ▲ short-form video contests ▲ collaborations with creators.
To discover creative content, the company will also regularly hold in-house video contests and actively utilize short-form videos as a new marketing tool for Air Busan.
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An Air Busan official said, “SNS platforms like TikTok are essential communication tools to target the MZ generation,” adding, “We plan to produce unique aviation-related content exclusive to Air Busan and encourage consumer participation to lead new trends.”
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