CJ OnStyle Holds 2022 Spring Fashion Showcase

March 21-27 CJ OnStyle Fashion Brand Spring Collection Launch
Multi-Platform Broadcast via TV and Mobile

CJ OnStyle's Representative Fashion Brand Spring New Products.

[Asia Economy Reporter Kim Yuri] CJ OnStyle announced on the 17th that it will hold a fashion showcase for one week starting from the 21st. During this period, CJ OnStyle will focus on launching new products from its representative fashion brands to target the 2022 spring season.

CJ OnStyle stated that it will expand broadcasts from TV home shopping to mobile live streaming and hold a mobile special exhibition for spring new products. The showcase will feature top fashion specialist show hosts such as Dong Ji-hyun, Lim Se-young, Lee Min-woong, and Ji Su-jin.

There are many retro mood items reflecting the rapidly rising Y2K trend last year (end-of-century fashion symbolizing freedom even in retro trends), such as cropped cardigans and argyle knits. Since the boundary between homewear and outing clothes is becoming blurred and outdoor activities are increasing in this season, fashion items emphasizing comfort are also available. Additionally, warm and bright pastel tones such as pink and sky blue are expected to stand out.

The event will open with CJ OnStyle’s representative fashion brand 'The Edge.' On the 21st afternoon, they will broadcast the 'Argyle Knit Set of 3,' consisting of cardigans, pullovers, and vests. The argyle pattern, with diamond shapes arranged continuously, combined with yellow navy, mint beige, and fairy pink colors, creates a classic charm and a lovely feeling. 'Karl Lagerfeld Paris' will launch spring products at 7:35 PM on the 24th. The 'Riviera Knit Jacket Pullover' is an item featuring this year’s fashion trend of semi-cropped length with Karl Lagerfeld’s signature stripe detail. Tweed jackets and pleated dresses will also be broadcast together.

'J Studio' will hold a 130-minute special broadcast starting at 8:15 AM on the 24th. The plan is to express the diversity of spring through colors and designs, reflecting designer Ji Chun-hee’s sensibility. The season’s main item is the 'Signature Dot Dress,' which adds a dot pattern over navy, green, beige, and blue colors. Short trench coats, jacquard pants, and pleated check skirts will also be available that day.

The premium women’s suit brand 'Cerutti 1881' will sell the 'Knit Jacket Pullover' on the 22nd during 'Donggaga,' hosted by show host Dong Ji-hyun. The windowpane check pattern, with horizontal and vertical lines crossing at wide intervals, creates a neat and simple style. The knit jacket and top are sold as a set-up, adding practicality. The practical women’s character brand 'Esselia' will introduce 'Button-up V-neck Knit 4 types' and more on the 26th.

In addition, CJ OnStyle’s representative brands such as 'Eddie Bauer' and 'Casarel' are also prepared. Customers purchasing related fashion products via mobile will receive a 10% discount and 10% points accumulation benefits.

Meanwhile, this showcase will be held at CJ OnStyle’s newly introduced digital studio. The digital studio features a real curved LED signage media wall, the first applied in a domestic broadcasting company, which is expected to enhance the fun of shopping.

This content was produced with the assistance of AI translation services.