LG Household & Health Care Elastine Launches Customized Shampoo '10X' for Different Hair Concerns

[Asia Economy Reporter Moon Hyewon] LG Household & Health Care's ‘Elastine’ announced on the 17th the launch of a new ‘10X’ line that provides solutions tailored to hair types and concerns.

‘Modevol 10X’ contains 17 amino acids and a patented hair composition-similar ingredient that is strengthened 10 times, caring for hair health more effectively. It also includes premium skincare ingredients specialized in moisturizing, damage care, and volume care, offering solutions for various hair concerns.

This product features Elastine’s patented ingredient, enhanced 10 times compared to previous products, developed through 21 years of expertise as a hair specialist brand. The conditioning patented ingredient, which contains components very similar to the lipid substances in hair, helps improve the health of hair and scalp. Additionally, the formula includes plant-based proteins extracted from soybeans and 17 types of amino acids beneficial to hair, resulting in shiny and resilient hair.

‘Moisture 10X Shampoo’ contains ceramide, an ingredient commonly used in high-moisture creams, providing ample hydration to hair and scalp to help alleviate dryness and roughness.

‘Damage 10X Shampoo’ features a formula containing argan oil, known as the ‘God’s oil,’ which helps restore damaged, tangled, and split hair caused by perms and coloring into glossy, radiant hair.

‘Volume 10X Shampoo’ is designed for thin and limp hair, containing collagen to help maintain hair with rich volume.

This content was produced with the assistance of AI translation services.