'Jipkok' Culture Spreads... Home Cafe Market Grows

Market Kurly Sees 1.7x Increase in Home Cafe Product Sales Last Year
Home Cafe Appliance Sales Up 25x in 3 Years
Electric Coffee Grinders and Milk Frothers Gain Popularity

Market Kurly, Home Cafe Special Exhibition.

[Asia Economy Reporter Yuri Kim] Market Kurly announced on the 17th that sales of home cafe-related products have been continuously increasing due to the spread of the 'stay-at-home' culture.

Market Kurly analyzed the sales volume of home cafe-related products such as coffee and coffee supplies from January 1, 2019, to February 15, 2022, and stated that sales in 2021 increased sixfold compared to 2019.

Sales of Market Kurly's home cafe products have shown an increasing trend every year. In 2020, when COVID-19 began, sales of home cafe-related products surged 3.5 times compared to 2019, before the pandemic. As the number of confirmed cases continued to rise, sales of home cafe products increased 1.7 times in 2021 compared to the previous year. From January 1 to February 15, 2022, sales also increased 1.2 times compared to the same period last year.

Home cafe appliances saw a 25-fold increase in sales in 2021 compared to 2019. The product with the highest sales was the electric coffee grinder. Its popularity is due to the convenience of easily and quickly grinding coffee beans to the desired particle size by simply adjusting the button press time. Additionally, milk frothers, which allow users to make cappuccinos or lattes at home just like in a cafe, were also highly popular.

Those who want to easily enjoy the taste of freshly brewed coffee at home, just like in a cafe, chose 'capsule coffee.' Capsule coffee accounted for 15% of total coffee sales. The 'Starbucks' capsules, familiar from coffee shops, had the highest sales, followed by products from well-known coffee shops such as 'Illy,' 'Paul Bassett,' and 'Lavazza.'

Products from roastery cafes that roast coffee beans directly tended to be chosen in the form of 'drip bags.' Drip bag coffees from 'Namusairo,' which was named one of 'Seoul's Top 10 Cafes' by the British magazine Timeout, and 'Fritz Coffee Company' showed high sales.

To cater to home cafe enthusiasts who enjoy coffee at home, Kurly is holding a home cafe special exhibition until the 24th, offering up to 25% discounts on over 100 products including coffee, desserts, home cafe accessories, and appliances. They suggest selecting coffee beans according to personal taste and aroma preferences. Bread and desserts that pair well with coffee are also introduced. Coffee tools and tableware are showcased to help create a cafe atmosphere at home.

This content was produced with the assistance of AI translation services.