Public Home Shopping Expands Broadcast Review Training for Show Hosts

Strengthening Broadcast Review Education to Eradicate False and Exaggerated Advertising

[Asia Economy Reporter Kwak Minjae] Gongyoung Home Shopping announced on the 16th that it will expand broadcasting review training for show hosts to promote healthy home shopping broadcasts.

Gongyoung Home Shopping will increase the show host review training to once per quarter. Each quarter, it will analyze and share cases of live broadcast comment incidents, including broadcasting review trends. The company explained that this effort aims to establish honest broadcasts by providing accurate product information and strictly adhering to review regulations.

Gongyoung Home Shopping also conducts broadcasting review training for guests appearing on broadcast programs, such as celebrities and chefs. Considering the frequent incidents caused by guests' comment mistakes across the home shopping industry, this proactive training was planned to prevent such issues.

Lee Janghee, head of the broadcasting review team at Gongyoung Home Shopping, said, “As a public institution home shopping channel, broadcasting review training is essential to maintain trust with consumers,” adding, “We will strive to become a model for honest home shopping broadcasts through continuous broadcasting review education.”

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