"Soda and Beer Meet"... GS25 Launches Modisumer Alcohol 'Maekssa'

On the 16th, a model is posing with 'Maekssa' at the convenience store GS25.

[Asia Economy Reporter Lim Chun-han] GS25 announced on the 16th that it has partnered with The Starlight Brewing to launch ‘Maekssa,’ a modishumer (people who enjoy combining foods) product that mixes craft beer and cider.

Maekssa is a craft lager beer created based on the trend among the MZ generation (Millennials + Generation Z) of mixing beer and cider in a 2:1 ratio to enjoy lightly during leisure activities such as golf. It has an alcohol content of 3.2% and blends Swiss natural lemon flavor in a golden ratio with amber-colored craft lager beer.

To maximize the delicate and rich flavor of the craft beer, premium beer ingredients from around the world were fully utilized, including ▲Blanc aroma hops harvested from the Hallertau region in Germany ▲Pilsner malt from Sweden and the Netherlands ▲lager yeast from Weihenstephan, a famous German brewery.

A GS Retail official said, "After dozens of prototype tests to ensure the product offers more refreshing sensation and enhanced flavor than simply mixing beer and cider, we are introducing this product. It will be the eleventh premium craft beer responding to the growing demand for low-alcohol beverages, especially among the MZ generation.”

This content was produced with the assistance of AI translation services.