Official Registration of 'Strategic Management' Case for Classes
Professor Barnett: "An Excellent Case from an Evolutionary Perspective of Firms"

William Barnett, Chair Professor at Stanford Graduate School of Business (MBA), delivering a keynote speech online at the Corporate Citizenship Special Symposium held in July last year. He is recognized as an expert in the theory of corporate evolution. (Photo by POSCO)

William Barnett, Chair Professor at Stanford Graduate School of Business (MBA), delivering a keynote speech online at the Corporate Citizenship Special Symposium held in July last year. He is recognized as an expert in the theory of corporate evolution. (Photo by POSCO)

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[Asia Economy Reporter Moon Chaeseok] The Graduate School of Business at Stanford University (MBA) in the United States is teaching POSCO's management philosophy of 'Corporate Citizenship.'


According to POSCO on the 16th, the concept and practical activities of Corporate Citizenship were officially registered as a strategic management case at Stanford MBA in November last year and have been used in classes such as 'Strategy and Organization' since last month. There are about 600 students attending Stanford MBA, who will learn about POSCO's Corporate Citizenship practices over the next five years. Major universities, institutions, and companies such as Harvard, which have signed case-sharing agreements with Stanford, will also be able to utilize the curriculum.


The lectures are led by Professor William Barnett and others. He gave the keynote speech online at the Corporate Citizenship Special Symposium held in July last year and is regarded as an expert in corporate evolution theory. To increase the utilization of the curriculum, Professor Kim Jaegu of Myongji University, who will serve as the president of the Korean Academic Society of Business Administration next year, and Professor Lee Muwon, a full-time professor at Yonsei University Graduate School of Business, along with other leading domestic scholars, have conducted in-depth research analyzing POSCO's Corporate Citizenship promotion process. Based on the research results, they compiled specific activities demonstrating how POSCO contributes to creating shared value through the Corporate Citizenship management philosophy in the era of 'stakeholder capitalism' and successfully responds to the new management paradigm shift represented by ESG.


In particular, to allow MBA students to indirectly experience decision-making from a managerial perspective, the CEO's philosophy is described in detail, and on-site cases such as interviews with executives and employees are included in the curriculum. The CEO's philosophy is one of the core success factors of Corporate Citizenship practical activities. Professor Barnett praised, saying, "With the global surge of ESG (Environmental, Social, and Governance) issues, POSCO's proactive declaration of the Corporate Citizenship management philosophy and efforts to implement it through the establishment of the Corporate Citizenship Charter and Corporate Citizenship Practice Guide are excellent cases from an evolutionary perspective of corporations."



Meanwhile, since last year, POSCO has been offering regular courses or special lectures on the concept and practical activities of Corporate Citizenship at major universities such as Catholic University, Sungkyunkwan University, Sookmyung Women's University, Yonsei University, KAIST, POSTECH, and Hanyang University.


This content was produced with the assistance of AI translation services.

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