Volvo Launches Electric SUV 'C40 Recharge'

Prices Set Lower Than in the US and Germany

Volvo Cars Korea unveiled the brand's first coupe-style pure electric SUV, the 'C40 Recharge,' on the 15th at Dongdaemun Design Plaza (DDP) in Seoul. CEO Lee Yun-mo is posing with the vehicle. Photo by Moon Ho-nam munonam@

[Asia Economy Reporter Choi Daeyeol] Volvo Cars Korea launched the electric vehicles C40 Recharge and XC40 Recharge on the 15th. The C40 Recharge is Volvo's first coupe-style electric vehicle model, developed exclusively as an electric car. The XC40 Recharge is based on the existing internal combustion engine compact sports utility vehicle (SUV) XC40, with an electric powertrain applied.

Although Volvo's separate brand Polestar has introduced electric vehicles in Korea before, this is the first time an electric vehicle has been introduced under the Volvo brand domestically. The C40 Recharge is considered a core model of Volvo's electrification strategy. It is the first coupe-style SUV designed under the Volvo brand, featuring a sleek design. The company stated that it can travel up to 356 km on a single charge and can be charged up to 80% in 40 minutes.

Volvo Cars Korea unveiled the brand's first coupe-style pure electric SUV, the 'C40 Recharge,' on the 15th at Dongdaemun Design Plaza (DDP) in Seoul. Photo by Moon Honam munonam@

Volvo Car Korea unveiled the brand's first coupe-style pure electric SUV, the 'C40 Recharge,' on the 15th at Dongdaemun Design Plaza (DDP) in Seoul. Photo by Moon Honam munonam@

With a high-performance dual electric motor and permanent all-wheel-drive system, it delivers 408 horsepower and accelerates from zero to 100 km/h in 4.7 seconds. Tailored to domestic driver preferences, it features an electric vehicle-exclusive T-map infotainment system developed through a joint investment of 30 billion KRW, and offers 5 years of free LTE and 15 years of free over-the-air (OTA) updates. Advanced safety systems such as collision avoidance support are applied, and premium convenience features like a 360-degree camera are included as standard equipment.

The price is 63.91 million KRW (based on eco-friendly tax benefits and 3.5% individual consumption tax), which the company explained is about 8.9 million KRW lower than in the United States and about 22 million KRW lower than in Germany for the top trim. The XC40 Recharge, Volvo's first electric vehicle introduced globally, delivers 408 horsepower with a dual electric motor and all-wheel-drive system. The domestic launch price is 62.96 million KRW.

Lee Yun-mo, CEO of Volvo Cars Korea, said, "It is a core model that embodies the brand vision of moving forward as a 100% pure electric vehicle that sets the direction for electric cars."

Volvo Cars Korea unveiled the brand's first coupe-style pure electric SUV, the 'C40 Recharge,' on the 15th at Dongdaemun Design Plaza (DDP) in Seoul. Photo by Moon Honam munonam@

Volvo Cars Korea unveiled the brand's first coupe-style pure electric SUV, the 'C40 Recharge,' on the 15th at Dongdaemun Design Plaza (DDP) in Seoul. CEO Lee Yun-mo is posing with the vehicle. Photo by Moon Ho-nam munonam@

This content was produced with the assistance of AI translation services.