Copenhagen Recipe Launches Premium Pet Food Brand

[Asia Economy Reporter Hyungsoo Park] HPO announced on the 14th that its subsidiary Copenhagen Recipe has launched a premium pet brand.

Copenhagen Recipe is a separate corporation established by HPO, the health functional food brand ‘Denps,’ embodying the food philosophy of Nordic Denmark to pursue a happy life for pets as a premium brand. Based on the technological expertise of Denmark’s specialized research and development (R&D) team with years of accumulated research and development experience, it develops sustainable and safe pet foods verified by veterinarians, rather than simple animal feed.

The dog food product ‘Base Food,’ first introduced through its own online store, uses organic ingredients and hydrolyzes protein sources to significantly reduce the possibility of dietary allergies in this dry food.

The ‘Essential Capsule,’ scheduled for release next month, is a capsule-shaped liquid food that condenses Copenhagen Recipe’s unique know-how. It contains different flavors and nutrients by color, and is expected to make a significant impact in the market.

Following the launch of ‘Essential Capsule,’ Copenhagen Recipe plans to sequentially launch various products such as cat food, pet supplements with formulas not previously available in the market, and large dog food by April this year to strengthen its product portfolio.

An HPO official said, “Copenhagen Recipe is a premium pet food company based on the spirit and manufacturing methods of Denmark,” adding, “We are also preparing various campaigns to practice sustainable happiness with pets in the future.”

He continued, “We are preparing a pop-up store and plan to hold one in Busan this September,” adding, “Copenhagen Recipe will show a differentiated image meeting consumers through various marketing activities.”

This content was produced with the assistance of AI translation services.