Automotive Journalists Association Selects Jang Jae-hoon, Hyundai Motor President, for 2021 Innovation Award

Industry Sector Merit Award, Korea Transportation Safety Authority Automobile Safety Research Institute
Public Relations Sector Lee Jung-guk, Renault Samsung Motors Director, Im Bong-seon, Deumil Communication CEO Awarded

[Asia Economy Reporter Hyunseok Yoo] The Korea Automobile Journalists Association announced the winners of the ‘2021 Automobile Person’ awards on the 14th, recognizing individuals and organizations that achieved remarkable results in the automotive industry and public relations fields last year and contributed to the development of the automotive industry.

The 2021 Automobile Person awards consist of four categories: ▲Industry Innovation Award ▲Industry Merit Award ▲Public Relations (In-house) ▲Public Relations (Agency). Candidates were recommended by member companies of the Journalists Association for each category, and winners were selected through deliberations by a judging committee composed of the association’s board of directors and others.

The 2021 Automobile Person Industry Innovation Award was given to Jang Jae-hoon, President of Hyundai Motor Company, and the Merit Award was awarded to the Korea Transportation Safety Authority’s Automotive Safety Research Institute. In the public relations category, Lee Jung-guk, Director of Renault Samsung Motors, and Lim Bong-seon, CEO of Deumil Communication, were honored with awards respectively.

President Jang Jae-hoon was recognized for his efforts to establish a sustainable brand in response to climate change. He was praised for concretizing Hyundai and Genesis’s electrification vision, including the carbon neutrality goal to achieve net-zero carbon emissions across all stages from vehicle production to operation and disposal, as well as the launch of Hyundai’s first dedicated electric vehicle, the Ioniq 5, and the Genesis GV60.

The Korea Transportation Safety Authority’s Automotive Safety Research Institute, a nationally accredited comprehensive automotive research institution, was evaluated as having greatly contributed to the development of the domestic automotive industry and the enhancement of public safety through investigations of manufacturing defects, automotive safety evaluations, and research and development (R&D) activities related to automotive safety.

Lee Jung-guk, Director of Renault Samsung Motors, organized new car test drive programs even amid the COVID-19 situation, actively promoting products and allowing journalists to experience them firsthand. In the second half of last year, he invited members of the Journalists Association to the Renault Samsung Busan plant, contributing to increasing journalists’ understanding of the automotive industry.

Lim Bong-seon, CEO of Deumil Communication, has extensive experience working with global IT companies and leading domestic public relations agencies. In the automotive industry, which involves complex and diverse issues, she was awarded the public relations category prize for her strategic communication activities based on high credibility and unique affinity as a media relations and issue management expert.

Meanwhile, the Korea Automobile Journalists Association plans to hold the 2021 Automobile Person awards ceremony on the evening of the 15th at the Sebitseom Convention Hall located in Banpo, Seoul.

This content was produced with the assistance of AI translation services.