"Catch Valentine's Day" Food and Beverage Industry Unveils Limited-Time Seasonal Menus One After Another View original image

[Asia Economy Reporter Eunmo Koo] Ahead of the upcoming Valentine's Day, the food and dining industry is focusing on Valentine's Day marketing by launching various limited-edition products.


On the 12th, according to the food and dining industry, Paris Baguette released about 40 seasonal limited products such as macarons and cakes for Valentine's Day.


This new product line features a sophisticated and stylish package design under the theme "Love Dessert Story," created in collaboration with the famous domestic illustrator 'Saki (Kwon Eun-jin),' known for her original collage works. In particular, it emphasizes a lovely atmosphere by applying the 'Toile de Jouy' pattern, which developed in 18th-century France.


Paris Baguette introduced the 'Authentic French Macaron' as its representative product. To enhance the deep and rich flavor of the macaron itself, the quality was further improved, and the weight was increased by about 40%. Following the traditional method, whole almonds are ground and used instead of flour to add a crispy texture and nutty taste, and the filling (cream) made with French butter between the macaron shells is increased to provide a richer flavor. Also, no tar dyes are used, making it safe to eat. The selection has been expanded to include chocolate, vanilla, salted caramel, Camembert cheese, and yuzu ganache.


Tous Les Jours' Valentine's Day season products.

Tous Les Jours' Valentine's Day season products.

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Toujours, operated by CJ Foodville, launched Valentine's season products inspired by Disney's classic characters 'Mickey Mouse' and 'Minnie Mouse.' This season's products stand out with lovely visuals completed by the lively colors and vivid expressions of the 'Mickey and Minnie' characters. This year, reflecting the recent trend of enjoying the season itself rather than limiting it to couples, the company explained that they diversified products from extravagant cakes to small pastries.


Orion released three online-exclusive seasonal limited-edition gift sets: 'Toktok Love Story,' 'Excitement-Inducing Heart Box,' and 'Heart-Throbbing Chocolate Needed.' Toktok Love Story is filled with chocolates essential for special anniversaries. It consists of Orion's representative premium chocolates such as Market O Chocolate and To You. It features an emotional package design with a white color base. The three limited-edition gift sets also include decorative stickers that can be used in diaries and more.


Orion's three online-exclusive seasonal limited edition gift sets: 'Toktok Love Story', 'Excitement-Inducing Heart Box', and 'Need Choco for Heartthrob'.

Orion's three online-exclusive seasonal limited edition gift sets: 'Toktok Love Story', 'Excitement-Inducing Heart Box', and 'Need Choco for Heartthrob'.

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Starbucks is selling the Valentine's Day season product 'Love us, earth Chocolate Pocket Bag' in a limited quantity of 6,000 units nationwide at Starbucks stores and on SSG.com. The Love us Chocolate Pocket Bag consists of plant-based chocolate and an upcycled mini crossbody bag made from recycled yarn. On SSG.com, Starbucks' 'Cloud Cheese Cake' and 'Soft Tiramisu Roll Cake' are also sold exclusively.



Haagen-Dazs released the 'Chip and Dale Love Edition' ice cream cake, filled with sweet love, through KakaoTalk Gift to celebrate Valentine's Day and the upcoming White Day. This Chip and Dale Love Edition ice cream cake is the second limited-edition collaboration cake following the Chip and Dale On The Chocola from last Christmas season. It is a product combining Haagen-Dazs' unique strawberry flavor and rich chocolate flavor.


This content was produced with the assistance of AI translation services.

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