Lotte Mart's Directly Managed Bakery Pungmiso 'Popular'... "Ingredient Differentiation is the Competitiveness"

On the 10th, customers are purchasing products at Pungmiso store located in Lotte Mart Max Sangmu branch, Seo-gu, Gwangju.

[Asia Economy Reporter Lim Chun-han] Lotte Mart's directly managed bakery brand 'Pungmiso,' which opened its first store last month at Lotte Mart Max Sangmu Branch, is gaining great popularity.

According to Lotte Mart on the 10th, from the 21st of last month to the 6th of this month, the daily average sales of Pungmiso were found to be more than seven times higher compared to bakery sales at general hypermarkets.

Over the past year, Lotte Mart's Food Innovation Center and bakery team have focused on differentiating bread ingredients and have repeatedly researched to provide high-quality bread using premium raw materials not used by existing distributors. As a result of these efforts, they introduced 26 products including the 'Traditional French Baguette,' made with French flour from the birthplace of baguettes and a traditional double fermentation method; the 'Pure Milk Bread,' containing 30% first-grade pure milk with no water added; and the 'Cheesecake,' containing more than 50% Philadelphia cream cheese.

In particular, the Damyang strawberry trifle, made with directly sourced Damyang strawberries from the famous strawberry-producing region Damyang, has gained a reputation on social networking services (SNS) as the "trifle with the most Damyang strawberries in the world," establishing itself as a local bread pilgrimage destination.

A Lotte Mart official said, "We prepared for one year to operate Pungmiso with differentiated raw materials," adding, "Beyond being Max's signature product, we will continue to offer high-quality products to become a local bread pilgrimage site."

This content was produced with the assistance of AI translation services.