Ceragem Opens Three Direct Stores Simultaneously in California... Full-Scale US Market Entry

Exterior view of Ceragem's California directly operated store.

[Asia Economy Reporter Donghyun Choi] Ceragem is intensifying its efforts to penetrate the U.S. market.

Ceragem announced on the 8th that it has simultaneously opened three directly operated experience stores at key locations in the Los Angeles area of California, USA. This is the first time Ceragem has opened directly operated experience stores since its initial entry into the U.S. market in 1999.

Since starting its Korean business in 2018, Ceragem has implemented an ‘omnichannel’ strategy encompassing various distribution channels. The main points include ▲providing extensive opportunities for product experience ▲enhancing services such as delivery, installation, and after-sales service ▲offering differentiated after-sales support including product management.

Ceragem plans to strengthen its market penetration by actively adopting the systems and strategies that have yielded good results in the Korean market, centered around the three newly opened experience stores. A representative example is the ‘home experience service,’ which has received positive responses in Korea. This service allows customers to use the product freely at home for 10 days before deciding on a purchase and was recently introduced for the first time in the U.S.

The company will also actively engage in marketing using various channels. Ceragem plans to run TV commercials on seven major public broadcast channels in the LA area in collaboration with Kerri Walsh Jennings, the American beach volleyball star who has won three Olympic gold medals.

A Ceragem official stated, “We plan to actively introduce the successful business model that has been the driving force behind our high growth since starting our Korean business in 2018 into the U.S. market and further intensify our efforts to capture the global home healthcare market. We will focus on widely promoting Korea’s excellent home healthcare appliances through customer-centered omnichannel strategies and strengthened experience marketing.”

This content was produced with the assistance of AI translation services.